10 Tips for Designing Logos

10 Strategies for Designing Logos That Don’t Stink

So you’re designing a logo. It appears as an simple enough process, right? Sketch a circle, type in the business name and you’re done (I’ve literally heard a designer claim that very approach). Sad to say, if you’re truly worth the money the customer is paying you, there’s much more to it than that.
You can find a thousand individuals the logo design marketplace today dispensing low quality logos in large quantities for crowd sourcing sites. How can you as a serious professional stay ahead of the crowd and provide quality logos that don’t suck? Continue reading to find out.
Take note: This informative article was initially printed in January, This year. From time to time we re-publish articles that we feel are still related, and fascinating for our readers.

1. Employ a Visual Dual Endearment number of the best logos on the planet use a method that I like to call a visible double entente, that is an overly fancy way to state that it has two pictures covered into one through clever meaning of a idea or concept.

The Wine Place logo here is a ultimate example.

wine glass place
This logo assumes the shape of a thumbtack, which implies “location” or “place,” it clearly appears like an inverted wine glass. Logo designs which use this method seem clever and unforgettable. Viewers love the small mind game that you’re playing and are prone to appreciate a design for doing this.
Previously, I come up with a post of fifty remarkably clever logos such as the one below. Take a look if you value this kind of logo design around I do!

Golf swing logo
2. Color is Truly EssentialProbably the most important things to consider for company logo is the color scheme. This isn’t a superficial choice, color carries meanings and conveys ideas.

Occasionally you’re pegged towards the colors of a brand, but in other cases you’ll cost nothing to understand more about. I love the rich palette utilized in the Zion logo below.

marathon logo
The colors here get you and pull you in, they convey life to the illustration and provide further framework to the form of the landscape. That said, remember that a great logo is flexible and can still work well in grayscale:

grey logo
Outside of a gray scale version, I love to offer customers with a true solitary color edition, only using black and unfavorable space. This is a little tricky using the logo above, but certainly possible.

Constantly think about what it is that the logo is going to be used for and set up numerous use cases require various versions.

3. Steer clear of the Cliché

Circle logo
Every couple of years or so, newer and more effective fads arrive in logo design. Personally, i love to study style trends and you will even find me recommending bouncing onto a few bandwagons to maintain the times, however with logos I just hate it whenever a bunch of designers utilize the same idea again and again.

The fundamental archetype above has been used again and again in company logo at this time and it’s getting old fast. Why don’t you use a design that you simply actually thought upward yourself instead of tearing off what other people are doing?

“Why not utilize a design which you actually thought up yourself instead of ripping off what everyone else is performing?”Likely to entire article focused on presenting logo design clichés, make sure to take a look to make sure you’re not liable of uninspired logo design.

4. Ensure it is Ownable

elephant head logo
I don’t think that “ownable” is indeed a word, however, you nevertheless listen to it quite a bit in marketing (marketers like to make up words). The idea is surely an important one which ties carefully to the prior suggestion.
Instead of pursuing the herd and ultizing a cliché design, you need to instead shoot for a thing that is uniquely recognizable. I’ve always valued the Evernote logo in connection with this:

It’s truly just an elephant head, which doesn’t appear to be a very distinctive concept. Nevertheless, the way it’s drawn with the curled trunk and page fold in the ear causes it to be instantly identifiable.

As you’re creating logos, consider whether your design is universal or distinctive. Is it likely that others will create something similar? Keep in mind, your first idea is usually your most universal (it’s also everyone else’s first idea). Attempt completing a notebook page or two with a few rough drawings before selecting which ideas to pursue further.

5. Everybody enjoys Customized Type

Coffee Shop logo
While we’re about being unique, there’s next to nothing that may provide your logo a distinctive feel comparable to some amazing custom lettering.

coca cola logo
All too often we see company logo as simply a trip to the font menu to determine what font makes the business name look best. If a person is paying you to “design” their logo, they most likely require that you put a a bit more effort in it.

coca cola logo
“Too often we have seen logo design as just a trip to the font menu to determine what typeface helps make the business name look best.”
Custom type helps ensure that your unique logo will stay that way. Lowlife designers will rip off your work in a heartbeat if they discover which typeface you’re utilizing, but it takes some real skill to imitate custom hand-drawn type!
Bear in mind though when your logo is known enough, individuals will always attempt to rip it off. This certainly is true for my favorite script logo:

The amazing Coca-Cola script continues to be stolen numerous times in awkward parodies over the past few years.

6. Make it simple Silly

Apple Logo

Apple Logo

Let’s face it, not everybody can bust out beautiful, hand-drawn script on a whim. Simply because you’re a designer doesn’t mean you’re an awesome illustrator or typographer (although it helps). If you fit this particular description, have no fear, there’s nothing stopping you from making amazing logos.
In cases like this, remember these four effective words: make it simple stupid! Simple but effective logos penetrate the business world and try to prove to be the most effective icons for standing the exam of time.

Apple Logo 2
In thinking about how to develop one of these types of logos, let’s talk about the Apple logo. The silhouette of an apple is certainly not special or unforgettable:

Twitter Logo

It’s that lacking bite that takes it one stage further. It gives the logo character, causes it to be unique, and drives this is deeper (computers and bytes, get it?). With no bite, the apple is uninteresting, with it, the apple is all of a sudden iconic.
Apple Logo Steps
Constantly consider the best way to go that one step further and turn your uninteresting logos into beautiful brand marks.

7. Think about Percentage & SymmetryMany people can get caught up with conversations of proportion and balance (see the new Pepsi logo pitch), but if we strip out the crazy, there’s still some essential lessons here. Think about the new Twitter logo for example:

Fedex Logo
Here circles aren’t used to persuade you of some strange cosmic tale which makes no sense, they’re simply utilized as strategies for produce a well balanced logo with steady curves and arcs.
Even though the bite seems to violate the balance of the Apple logo above, if we dig much deeper we can see that there is still a lot of through put in percentage and balance here (image source):

8. Consider Negative SpaceAcross the same vein as a dual entendre is the age old trick of employing the negative space in a logo in certain clever way. The industry standard example for this way is the FedEx logo and its disguised . arrow.

Cork And Cow Logo
Don’t see it yet? Keep searching, it’s there. That’s what I love relating to this logo, using negative space is so subtle. Most people in the U.S. see the FedEx logo daily or weekly for a long time as it drives by along the side of countless trucks plus they never even spot the arrow.

Logopond is filled with great logo designs that utilize negative space in a awesome way. Browse the example below, which blends together the thought of bull horns along with a wine glass.

9. Passive vs. Active
One exciting part of logo design that I’ve been thinking about a lot lately is the idea of creating motion or a sense of exercise into a logo. This isn’t always suitable (for example with the Apple logo), but may it can really give a logo the boost it requires, both from the visual and conceptual perspective.
For example, let’s look again towards the Twitter logo. In the first days, the bird went from sitting located and passive to getting energetic and taking flight.

Twitter Logo
In the newest iteration, they took this idea even more by pointing the bird within an upward direction to point that it’s climbing in to the air rather than floating across the very same trajectory.

A sense of motion is particularly important with regards to logos with friends. The look of the marlin below doesn’t depict the fish merely lying still, instead it’s leaping in to the air in a successful pose.

This concept even extends to usually inanimate objects. Consider just how much better the logo below shows the concept of “rough house” by creating a feeling of movement.

10. Know What it Means
Every great logo has a story. Beyond simply a fairly sketch, powerful logos are filled with meaning, both apparent and hidden. We discussed this in a number of cases above. The FedEx logo’s arrow signifies continuing to move forward and making deliveries, the Apple logo has a “byte” missing, and the Twitter bird is traveling in an upward velocity.

BMW Logo
“It’s great when you as a designer can display a client how much believed and thinking entered the logo that you produced for them.”50 % of time I wonder if logo designers don’t come up with the meaning after the logo is already produced, but regardless, it’s great when you as a designer can display a client the amount thought and reasoning entered the logo which you produced on their behalf.

Customers may think that all they want is one thing fresh and funky, but if you instead give a logo that ties into the company’s core ideals and mission, you’ll blow their minds and they’ll love you for it.

If you’re into hidden logo connotations, take a look at our post titled “Five Intriguing Stuff you Didn’t Learn about Famous Car Logos.”

Do Your Logos Suck?Given that you’ve read our tips for creating logos that don’t suck, leave a remark below and let us know what you believe of your work in this area.
Have you been an incredible logo designer or is it something you struggle with? Which of the tips above are helpful to you and what tips can you offer with other creative designers?

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